We take a break from our usually scheduled blogging to take a look into what social media marketing is and why it matters. Why? Because I feel like it.
Social media marketing is a new twist on marketing. It is usual "social media" to approach your market or target audience. What is social media, or that other emerging term, "Web 2.0?" It is when the internet is used in a social way- one person talking to another person, or one person speaking to many people, in a conversation inducing way. Got that yet?
Social media tools include, but are in no way limited to, blogging, online discussion forums, social networking sites (facebook, myspace), websites, Twitter, Flickr, and many others. Individually, these sites are not truly "Web 2.0." Put two or more together- i.e.- a blog with a Twitter or Flickr feed- and you have Web 2.0.
While my friends weren't really looking, and thought I was just really getting into blogging and trying new toys, I have become an expert in social media marketing (SMM). SMM is when you take social media and use it to market your products. Right now I'm in the process of recruiting more SMM clients, and still
Wednesday, August 13, 2008
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