I know this won't apply to what few friends left that read this blog. But I'm frustrated and could use some guidance on the topic.
Social Media Engagement and Marketing versus Search Engine Optimization.
Where the hell is the line? How much should they overlap? Is one more important than the other? Does marketing play any role in SEO? (don't get me started on the crap field that is affiliate marketing.) Should SEO be a small part of SMEM? Or should SMEM be a tool to assist in SEO?
(yes, I know 99% of you have no idea what language i am speaking right now)
I'm frustrated beyond belief right now regarding this subject. My company (that I love and willingly work very hard for) is just not all that concerned with a marketing plan. But we are huge in SEO. SEO dominates every little move we make. Which as the SMEM person drives me crazy. I frequently feel like we completely overlook the true spectrum and potential within SMEM.
Please note, I choose to use SMEM, not SMM as the description for what I do. That right there should tell you something. I believe SMM is a tool to ENGAGE the customer. Not just create links.
Now, I have a strong interest in making all tools more interactive. However, I am limited by my own knowledge. I will admit to being jaded and the most impossible customer to reach. But as soon as I see a truly interactive and engaging marketing campaign, I am sucked right in. I haven't clicked on a Google Ad or Facebook ad in... years?? And that even includes the google ads at the top of my google search results pages. In other words, I hate ads. But if you involve and engage me, I will buy it every time. I believe that any company that is willing to take advertising that far into social engagement will continue to take my interests into consideration if and when I must ever access their customer service side of things.
So talk to me from both sides here. I admit that from the get-go I hate all things SEO. The more I see it in search results, the more I tend to avoid those websites. And don't get me started on how I refuse to every cooperate with anything that even remotely smells like an affiliate site. As a true SMEM professional, I can't help but believe that if people truly did SMEM right, we wouldn't have affiliates and SEO.
Don't get me wrong. I know SEO has its place. We need it for somethings. But should SEO drives a marketing or SMEM campaign? If not, what should?
Anyone have a great example of a viral video campaign, btw? Or an interactive campaign they have enjoyed?
Seriously, I'm at my wit's end here. I'm ready to give up this stinking career in SMEM and go back to events planning soon. I need to be creative and plan. And you just can't do that when SEO dominates marketing.
HELP! Someone throw me a lifeline!
Friday, August 21, 2009
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